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Image: Renee Zellweger for àplat


àplat is a San Francisco based soft goods company designing smart, simple and beautifully crafted products. Founder Shujan Bertrand created the company in homage to her family lifestyle in France, which involves rituals of sharing homegrown food and wine. Sewn by women in San Francisco, àplat is an eco friendly, sustainably made brand that follows a zero waste philosophy and uses 100% organic cotton.

Inspired by French Art de Vivre, àplat culinary totes are designed for the daily rituals of sharing the good things we cook, eat, drink and gift. àplat celebrates a culture of family and friendship, where socializing is more than a verb and generosity is a daily ritual. Made for food lovers, wine connoisseurs, chefs, bakers and outdoor living enthusiasts, the àplat tote allows the moment of reveal to be a remarkable one. 


 Image: Renee Zellweger for àplat


Farm to Factory

  • Committed to supporting local resources, labor and manufacturing
  • Denim surplus from a local cut factory
  • Made in small batches to avoid overextending human resources
  • 100% organic cotton canvas

Zero Waste

  • Every cut counts. 100% of the yard fabric is used resulting in zero waste
  • Recyclable and compostable packaging and shipping materials

Sustainable Strategy

  • Origami design language eliminates need for hardware
  • A single cut pattern creates multiple products
  • Product dimensions fold into 8”x 8” squares for efficient shipping along with functional and purposeful features
  • Utilitarian, all season styles and color-ways.

Made to Last

  • Straps are sewn in load bearing areas and reinforced with bartack stitches
  • High-quality single needle sewing
  • Reusable and washable


    Image: James Carriere àplat

    Plat Tote

    The àplat culinary tote is designed to carry deliciously prepared food. Great for potlucks, picnics and everyday shopping. Simply slide a plate or bowl through the center opening to keep items horizontal and upright.

    • Capacity: 11 in round or 9 x 13 in rectangle
    • Size: 15 x 15 in (flat)
    • Straps: 13 in long
    • 100% organic cotton canvas or raw denim
    • Reusable and washable





    Image: àplat

    Denim Vin Horizontal Tote

    The àplat wine tote is great for casual picnics and wine gifting. It is designed to hold one bottle and features three side pockets for small food items and accessories.

    • Capacity: Single bottle, 3 side pockets for small food items and accessories
    • Size: 7.5 x 15 in (flat)
    • Straps: 13 in long
    • 100% organic cotton canvas or raw denim
    • Reusable and washable




    Image: àplat

    Pain Tote


    The àplat bread tote holds two baguettes. To keep bread fresh, allow its loose flour to naturally coat the interior lining of the bag. Simply shake out the crumbs and wash occasionally. The adjustable strap can be carried from the top or slung over the shoulder.

    • Capacity: Two baguettes
    • Size: 8 x 17 in
    • Strap: 27 in long
    • 100% organic cotton canvas
    • Reusable and washable