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PICTO

Denmark

Steen Georg Christensen and Erling Andersen set out to challenge the traditional understanding of a mechanical watch. The result is PICTO. PICTO means picture, and the name is extremely well chosen for the watch. With its minimalist, clean graphics PICTO manages to provide a picture of time like no other watch. Actually PICTO is the world's first wristwatch that displays the time as a pictogram – or an icon of the time in perpetual motion.

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