de Young Didactic Small Tote

Designer:
FAMSF Museum Stores

The de Young “Didactic” merchandise collection is inspired by the Museums’ labels that accompany artworks (objects) on view with playful descriptive titles related to the product it appears on. The collection of items has been developed exclusively in celebration of the de Young’s 125th anniversary in 2020. This exclusive handy small tote features the didactic design silk-screened on one side of the dark grey cotton canvas with the de Young logo in color on the other side. Perfect for carrying meals and everyday items, the pouch is made in San Francisco and measures 9 in. wide by 9.5 in. high with 4.5 in. gussets and a 14 in. handle.

Museum didactics are often broken down into four main categories: Intro chats, which are panels that introduce an entire exhibition; gallery chats, which introduce a particular gallery; extended labels, which include a paragraph or less of contextual copy alongside an object’s credit information; and labels, which display an object’s, or set of objects’, credit information.