Explore over 500 ART on Demand customs prints including artists Wayne Thiebaud and Ruth Asawa—Shop Now!

    • Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

    • Necklaces & Pendants

      Earrings

      Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

    • Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

    • Notecards & Postcards

      Art & Drafting

      Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

    • Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

    • Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

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Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

Necklaces & Pendants

Earrings

Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

Notecards & Postcards

Art & Drafting

Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

Every purchase in our stores directly support the collections and exhibitions of the de Young and Legion of Honor museums.

The Power of Cute

An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions.

Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is it so pervasive? Is it all infantile fluff, or is there something more uncanny and even menacing going on—in a lighthearted way? In The Power of Cute, Simon May provides nuanced and surprising answers.

The Power of Cute delves into a phenomenon that speaks with strange force to our age. Paperback 256 pages.

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Museum members receive 10% off all items from our museum stores, including sale items and custom Art on Demand prints.