A game of word association may have been the inspiration behind the conceptual Onomatopoeia watch designed by Tibor Kalman for Project Watches. For this symbolic timepiece, the numbers 3, 5, 9 and 12 are replaced with iconography such as a tree, five fingers, a cat with nine lives and a dozen eggs. Onomatopoeia suggests not only the look and sound of numbers, but the idea behind them as well. Founded by Tibor Kalman in 1979, M&Co is a New York-based graphic and product design consultancy known for its innovative use of imagery and type to create imaginative and witty designs. During its 14-year history, M&Co worked on a variety of projects ranging from videos and album covers to stationary and ID systems—including the title sequences for such movies as Jonathan Demme's Something Wild, Silence of the Lambs, and David Byrne's True Stories. Band measures 11 × 1.5 × .7 in. Watch face measures 1.3 in.