Designed for Projects Watches by artist Alex Donahue, PRIDE is dedicated to individuals who bravely stood for the rights of all people. This timepiece features six individual colors that twice a day—noon and midnight—which come together to create the shape of a rainbow. With 5% of all profits from PRIDE sales will be donated to True Colors United to support innovative solutions to youth homelessness and LGBTQ issues, this is one significant way to show your PRIDE and support individuality. Passionate about architectural, urban and product design, Alex Donahue believes that design is best approached through a humanist lens. After honing his architectural practice at several internationally recognized design firms in New York City and D.C., Donahue now works at Michael Graves Architecture and Design, where he has worked on projects of all scales. In addition to his architectural studies, he also received an international GOOD Design award from the Chicago Athenaeum and the European Center for Architecture and Urban Design in the field of product design in 2020. Band measures 11 × 1.5 × .4 in. Watch face measures 1.57 in.